Around three billion people search for products and services on the internet every single day, and if your website SEO isn’t up to scratch, there’s every possibility that your potential clients are finding your competitors online, rather than you.
The importance of SEO in the marketing mix simply can’t be overstated and, if you’re not an expert, it can be very easy to get lost with the ever-changing algorithms and updates from Google and the other search engines.
It takes a great deal of knowledge to get your business to the top of the search engine rankings, and keep you there long term, and while you can use pay per click to get listed in the top results on search, the number one spot on Google can’t be bought at any price. The only way to get there is through strategic use of search engine optimisation, which takes into account factors such as your website speed and your social media presence, and not just the keywords in your posts.
If you’d like to build your search engine rankings the right way, and keep them, then talk to Digital Perform on 01624 629760.